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​Diploma – Personal Performance Coaching – distinction

Diploma – Corporate and Executive Coaching – distinction

MBTI accredited and trained in DISC

Practitioner Neuro Linguistic Programming

Member of the European Mentoring and Coaching Council

Assessor ILM Coaching and Mentoring – Levels 3 and 5

ILM Approved Internal Quality Assurance at Levels 3, 5 and 7

I became an independent coach in 2010 and have since worked with a range of senior, middle and first-line managers on leadership and people management challenges and with individuals on career progression.

I have worked with several CEO/MD clients and leadership team members from very different industries as well as supporting those who are newly (or soon to be) promoted to management positions.

I have designed and delivered 360 feedback programmes for top team members as well as facilitating team development sessions.

I have a rich and varied background encompassing marketing communications, directorship of a niche educational consultancy and operational management of HR and development at a multi-site national advertising agency.

My coaching style is to provide a safe space for clients to be listened to and to work on development areas, barriers and ways forward with appropriate challenge and support.

 I'm an accredited MBTI personality profile practitioner and believe in the insight this brings to help clients raise their self-awareness of their impact on others and understand the adjustments they can make. I draw on a wide range of tools developed from leadership and management good practice to provide clients with insight into their situations and to aid the exploration of options and approaches.

​I joined Xenonex in January 2021, principally to manage the assessment processes for ILM qualifications, having been an assessor on ILM programmes for Leeds Beckett University since 2018. I'm also responsible for Internal Quality Assurance, managing our team of assessors, as well as assessing some programmes myself. I continue to practice as a coach and I am part of the pool of executive coaches.

Hello, I'm Zoë...

Zoë Whitby is the Assessment and Internal Quality Assurance Manager for Xenonex as well as an executive coach and an accredited MBTI personality profile practitioner. She has worked with a range of senior, middle and first-line managers from very different industries on leadership and people management challenges and with individuals on career progression.


Associate executive coach with Capita’s Knowledge Pool and Seachangers; Associate with Leeds Beckett University Leadership Centre and Huddersfield University (mentor on Government Communications Service senior talent programme). Direct clients over the past two years include Horton Housing Association, The Knowledge Partnership, Ecovibe, JB Springs and Rosemont Pharmaceuticals as well as many individuals.


“From working with Zoë I have gained confidence in my ability to lead an organisation. I have acquired practical skills that have helped me develop relationships with the whole team, implement strategies to handle challenging times and improve my problem-solving skills. I feel Zoë is a part of the team. She is really engaged with the business and understands what we want to achieve – I would highly recommend anyone in a leadership position to work with Zoë."


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