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How many organisations do you know that have them yet don’t refer to them?

I came across an interesting article today by an Executive Coach in the States www.leadershiparticle.net on the power of vision and mission to drive organisational success. How many organisations do you know that have them yet don’t refer to them?

Soul Purpose Corporate MAP: Executive Coaching

Following a ten-year study of personal and corporate businesses, a clear trend was discovered and written about in the book The Prosperity Paradigm. Business people appeared to align with one of five different modes of being. From the lowest levels of production to the highest, these modes could be described as follows.


The three negative modes were:

  • fear-driven, desire-driven
  • pride-driven

Then the two positive modes: 

  • mission-driven
  • love-driven


The trend indicated that highly principled people living their soul purpose served clients better, earned more, received more referrals, had greater balance between work and family and actually experienced less stress. Not surprisingly, business owners tend to build companies that mirror their own values.


Fear-driven owners build companies that have a survival mentality. Desire-driven owners build companies solely based on money as the prime asset, never seeing people as assets. Pride-driven people build dictatorship companies focused on dominance and control backstage, and manipulation front stage. Mission-driven leaders tend to build community-conscious companies that are inter-connected on the inside and out.


Love-driven leaders create transformational companies who change the world through what is a transformational consciousness. This mapping is designed to transform a company so it reflects every aspect of your soul purpose while offering a uniquely meaningful contribution to society. It maximizes clarity and feeling an authentic passion about delivering your company's value proposition. This inspires daily innovation and excitement. It also enhances the ability to communicate a new level of excellence and value creativity into every client interaction. We begin by creating a mission statement that accurately conveys your soul purpose without being wordy and complex. This mission statement is critical because it declares your unique intention to the world for all to see. When this is done, say the mission statement out loud and then ask the question, why? In answering this question you will begin to discover the kind of vision statement that transformational companies use as guiding beacons. This vision statement should change every year to match the new growth you choose to create for the upcoming year.


While the vision will change, the mission does not change. When you get clear about this, then say this vision statement aloud, after which ask the question, how? This will guide your team to co-create the internal and external values that create positive tension to refer to as your core principles. When used in the proper context these principles solve all internal disputes and guide the team during external challenges. More so, they elevate your company to be recognized as a leading-edge transformational organization.


Suzanna Prout